Writing

I write about system design, technology, and human behaviour—especially how incentives and tools shape outcomes in organisations and people’s lives.

Recent articles

Project-level incentives are stifling AI innovation

Large companies often incentivise teams to deliver only their own projects, not to help the organisation improve future ones. This makes it irrational for teams to invest in data that benefits others, stifling AI innovation and systemic learning. The solution could lie in an organisational equivalent of taxation.

Published in Management Today

Confronting the bull in the room

You know they are wrong. They think they’ve seen and done it all. They are senior, certain, and surrounded by people who don’t challenge them. What do you do?

The question no one asked

A room full of MBA students, a CEO whose stock is down 74%, and the question no one asks.

The best unbearable strategy

On optimal racing strategy and the psychology of execution. The piece argues that strategy only works when you can tolerate the discomfort of carrying it out under pressure. The real challenge is trusting the approach when you are pulled in opposite directions.

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