Writing
I write about system design, technology, and human behaviour—especially how incentives and tools shape outcomes in organisations and people’s lives.
Recent articles
Project-level incentives are stifling AI innovation
Large companies often incentivise teams to deliver only their own projects, not to help the organisation improve future ones. This makes it irrational for teams to invest in data that benefits others, stifling AI innovation and systemic learning. The solution could lie in an organisational equivalent of taxation.
When Validation Becomes the Problem: Why AI Can't Help You Grow
Good therapy is designed for change; commercial AI chatbots are designed for engagement. A look at how product incentives shape behaviour, and why the difference matters.
Confronting the bull in the room
You know they are wrong. They think they’ve seen and done it all. They are senior, certain, and surrounded by people who don’t challenge them. What do you do?
The question no one asked
A room full of MBA students, a CEO whose stock is down 74%, and the question no one asks.
The readiness trap
How (over)planning keeps us stuck.
The best unbearable strategy
On optimal racing strategy and the psychology of execution. The piece argues that strategy only works when you can tolerate the discomfort of carrying it out under pressure. The real challenge is trusting the approach when you are pulled in opposite directions.
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